1) “Monday Just Got Better! Dresses At £15 & Under!” – Boohoo
Checking emails on a Monday morning on the train to work for many of us is a daunting and undesirable task. Especially when we haven’t checked it over the weekend and is bound to be filled with masses of junk. This is simple but effective and for me (obviously because I am Boohoo’s target audience) Monday morning blues can all disappear when you see this email in your inbox.
2) “Maisie, here’s a cracking offer to kick start your week” – Pizza Express
Using someone’s name in the subject line makes all the difference and makes an email so much more personalised. Again on a Monday morning, I clicked on this to see what Pizza Express have to offer.
3) “When they’re gone, they’re gone: Get them before they go!” – Wowcher
This caught my attention due to its sense of urgency, it made me think “What’s going to go?!” which is another successful technique in getting people to read emails.
4) “You’ve got work. We’ve got a simple solution.” – Adobe
This makes me feel like adobe have got something to offer me, so I click on the email to see what their ‘simple solution’ is exactly. This is similar to a tagline on a CV or cover letter, making someone think you have something to give to them, which then intrigues them and makes them wonder what it is.
5) “Maisie, because we love you… City breaks from £89pp” – Easy jet
“Because we love you” makes me feel like I am indeed a very valued customer, even if it is only easy jet. They also use my name which makes the email very personalised and unique to me, similarly to the deal they are offering – I feel like it is a personal deal for me.
Thank you for reading…